BASI Systems appoints Matthijs Wilhelmus as new CEO

BASI Systems, a globally recognized leader in finely crafted Pilates equipment, is thrilled to announce the appointment of Matthijs Wilhelmus as its new Chief Executive Officer. This strategic manoeuver aligns with the company’s surge forward on an exhilarating path of growth and a robust agenda for sustained expansion.

Commitment to excellence fuelling a new chapter

Cengiz Han Üçgün, Founder and Chairman of BASI Systems, introduces the new CEO: “Matthijs Wilhelmus is a highly passionate executive with a background across several brand-driven industries, as well as a former professional athlete. His wealth of experience positions him as a driving force to propel the company to new heights, aligning seamlessly with the ambitious vision for the future.”

Commenting on the future for BASI Systems Cengiz Han states: “This is a pivotal moment for BASI Systems. Matthijs’ strategic vision and commitment to excellence perfectly align with our trajectory and constant drive for improving, to create the perfect Pilates experience. This is an exciting chapter for our company, and we are eager to achieve unprecedented success together."

Wilhelmus shared his excitement taking the helm of the company, stating, "I am honoured to lead BASI Systems during this period of rapid growth and innovation. When entering the company as a Board Member earlier this year, I was impressed by the passionate team at BASI Systems and the profound impact they have on individuals' lives through the equipment. BASI System’s commitment to delivering the highest quality, functionally engineered, and beautifully designed Pilates equipment aligns seamlessly with my passion and continuous strive for excellence. Together with the dedicated team at BASI Systems, we will continue to redefine the Pilates experience for our valued clients."


Basi Systems' Strategic Growth Journey: A Glimpse into the Future

The future holds exciting developments, as BASI Systems reaffirms its commitment to the well-being of individuals worldwide. Discussing the plans for the future, BASI Systems announces a higher focus on marketing, deeply customer-focused insights, and a deeply filled innovation-funnel. 


This strategic approach aims to enhance overall operations, ensuring Basi Systems continues to lead in providing premium Pilates equipment and holistic wellness solutions.

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